About Us

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Our Mission

To promote emotional intelligence when dealing with the everyday frustrations of interacting with people...

A global movement through fashion, multimedia, and street art focusing on the disintegration triggers of society and sanding down the rough edges of self realization. 


We are the WORST!Kind

A streetwear movement based on self-reflection and the growing awareness of emotional intelligence to better understand the instinctual dark sides that consume us.

To challenge the question of character flaws or perspective? Actively making a choice to transition from default mode into a more intentional way of living.

The Goal

Affecting the world with "Fashion on Purpose." Utilizing creative artistry, and innovative designs to inspire an open expression of character through authenticity and timeless style.